Market and business model
What sets us apart, the size of the opportunity, and how FinGenie plans to make money.
Competitive analysis
What sets us apart
| Feature | FinGenie | Aggregator apps | Traditional financial advisor |
|---|---|---|---|
| All financial data in one place | Yes | Partly | No |
| Built on the official Open API | Yes | Yes | No |
| Personal, data-driven advice | Yes | No | Yes |
| Available to everyone, anytime | Yes | Yes | No |
| One product for the whole world | Yes | Partly | No |
Market & business model
A market as big as everyone with a bank account
18–80
Target audience: the entire adult population, ages 18 to 80, in every country adopting Open Banking – starting with Europe (PSD2) and expanding worldwide.
Revenue model
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Revenue sharing
Revenue sharing with financial institutions on products and services users choose through our recommendations.
📣
Marketing & advertising
Targeted, relevant advertising to an audience with clear financial intent.
📊
Insights & partnerships
Anonymous, aggregated insights for partnerships with tech giants such as Google and Amazon.
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